Any SEO campaign to be successful will begin with research on the keyword. Before hiring an SEO expert makes sure they do a thorough keyword research. It is one form of an SEO activity that comprises searching the latest words or phrases which target audience use whenever the audience is searching for something on your website. Once you understand what these words/phrases are, you can start the creation of content/pages to rank them.
Page Optimization for Search
The next thing that you have to look for in an SEO is this that they do the page optimization search. Once they have completed the task of keywords which they wish to target, they’ll need to create pages which rank on these keywords. It can come in several forms. It also mostly depends on your keyword target; it could be your product page, homepage, etc.
Plus, you will also have to make sure that the pages are optimized for search which is known as on-page SEO.
Content Creation Should Match Search Intent
The next thing which your SEO should do is to create a content that matches the search intent. Google wants to please their customers and want them to be happy. It means and comprises of what the searcher is looking for and i.e. to know the intent of the search, and providing the excellent results. The first and foremost thing which an SEO is supposed to do to rank in Google is to create content which matches the intent of the search.
Fortunately, it is not that difficult as it looks. Google is already working to serve the most pertinent content for each query. And this is one of the biggest merits that your SEO has. You can simply take a glance at the latest top-ranking pages to find out what people wish to see. For your target keyword, you can also do Google search. However, results will be mechanically contained in your country. You have to make sure that your SEO is able to create the content which matches the search intent.
Find Solution for Technical Issues
This is another aspect that you have to search and know before Hire SEO Expert that whether they are able to fix technical issues or not. And all this you can get to know through reviews and references and in-depth research about them. The quickest way to recognize a technical issue with your website is to run a crawl with a site audit. Once the crawl is complete, it will point out all the URLs on your site which are facing any kind of technical issue.
Your website will be secure through the use of the HTTPS protocol. It implies that your website is encrypted. – And the data transmitted through your browser can only be seen by your computer and web server. As per Google, security is one of the most essential factors and in the year 2014 Google declared that Https is a ranking factor. There is only a slight ranking boost, but you still ensure that you are using the https site.
The next thing what the SEO is supposed to do that is to make sure that the site loads fast. If your SEO is not focusing on all these aspects, then you are hiring a wrong SEO service.
When you are trying to access a website and it takes time to load, you definitely hate it. So also the customers hate it. If you want to create an audience experience which is smooth, then you need to ensure that the site loads fast. Your SEO has to do it. There is also an incentive for you regarding this. Google has announced in 2010, that page speed is a ranking factor. Through site audits, you can understand and know which pages are slow. With the help of Google’s page speed insights, you can now check the speed of each page separately. It is time-consuming, but it doesn’t matter you have a small site or a big site.
Link Building
One of Google’s top 3 ranking factors comes to the links. Links are pivotal. So, your SEO should be able to build the links. This is one of the reasons why SEOs do Link Building Services. It’s all about using the original policies to get the other sites to add links back to your websites.
So, these are the 5 steps hire SEO guide experts that anyone can do.
