Digital marketing is very much versatile. It doesn't only rely on commercials as in traditional marketing. There are many things involved in digital marketing that can provide your business a brilliant boost in terms of sales and revenue. SEO and pay per click advertising are important ways of digital marketing. Both can skyrocket your sales and increase your business ROI. For achieving long-term results, SEO works effectively, and for achieving instant results, PPC is the excellent digital marketing way. While some people achieved business rise with PPC and achieve business rise with SEO. Well, this blog can clear all your confusion related to PPC and SEO. In this blog, we will discuss which advertising method is SEO or PPC good for your business.
Organic Traffic (SEO)
Organic SEO showcases you the results on SERP. These are all the links which you can see below the paid advertisements. The content quality strictly determines the position of the organic results. The organic traffic is viewed more as compared to the paid traffic.
Why SEO?
SEO assists in building the credibility and authority
In the long run, SEO increases brand awareness
- You get sustainable traffic with SEO.
- 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.
- 57% of marketing executives say on-page content development was the most effective SEO tactic
SEO Pros
- For improving user experience and providing great campaigns, SEO works effectively.
- Conversion rate optimization is the central aspect of SEO that can drive traffic to the website. Moreover, it also assists in converting traffic.
- SEO is more than regular search results, and it can be showed up in the snippets, directories, and maps.
SEO Cons
- The Results of SEO are time-consuming. On average, it might take six months to give results.
- Sometimes all the SEO can't be done by a team; hiring agencies is expensive.
- No guarantee for getting the number one rank on the SERP.
- Some agencies might use black hat strategies in SEO.
- Ranking can be changed as the Google algorithm updates regularly.
Paid Traffic (PPC)
Indeed, paid search has to do with promoted links you see at the Google search top results. You can get your business into these links by offering explicit AdWords that you figure potential clients may, as of now, be looking for.
These days, the solitary thing that separates the promotions from organic content is a tad of dark bold text that reads 'Ads.' Luckily for promoters, a few clients don't understand they're tapping on an advertisement. Google constantly tests and changes the appearance of these outcomes and how they appear. It makes it significantly harder to separate between what' is an ad and what isn't.
Depending on the AdWords you focus on, a paid search campaign can set you back huge money. On the other hand, a great PPC campaign combined with a quality item may very well bring about many deals instantly. The tradeoff is that these promotions furnish you with practically quick leads, deals, and changes when done right.
Why PPC?
For getting instant results, PPC is better.
PPC works effectively with other digital marketing techniques.
- Greater control over the budget.
- A reliable source of getting quality leads. Do you know it ranked PPC as one of the top three best channels for high-volume leads?
- Anatomizable and measurable
PPC brings you to reach specific consumer segments.
- Easy scale up as one can do high biding to make ads more realistic.
Thirty-three percent of surveyed users say they click on paid search ads because they directly answer their search queries.
PPC Pros
- Allows the privilege of tracking, reporting, tweaking ads in real-time. You get exposure to what is working and what is lacking.
- With PPC, retargeting is possible for those customers who have reached the website, but conversion didn't happen.m
- Consumers exposed to display ads are, on average, 155% more likely to search for the brand and related terms.
- PPC marketing allows for retargeting to reach users who visited your site but didn't complete a conversion.
PPC Cons
- Pay per click doesn't guarantee positive results every time.
- Talking about the cost factor, PPC is expensive.
- Your website visibility is only till, as you pay for PPC.
Final Talk- Using SEO and Pay Per Click To Grow Your Reach
Every business takes digital marketing strategies separately. For someone, PPC works efficiently, and for some, SEO works well. The main motive behind both is to increase sales. There are different scenarios in which PPC works and in which SEO works. When you have some new products that you need to grow, then PPC is best. If you want immediate conversions, then you can go with PPC. Talking about building up site authority, then SEO is ready. But, when you want to see results slowly and steadily, then you can choose SEO. Well, only the business managers can decide which works for them. Are you searching for Pay per click marketing or SEO services? Then contact us now. Being the best SEO agency in Dubai, we can provide you the quality services.
